Kevin C. Crowell, Broker Associate | Berkshire Hathaway Home Services, KRG Group
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@OPRFRealEstate Blog

3/29/2019 0 Comments

Jumbo Shrimp and Real Estate

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It’s the classic George Carlin oxymoron: how can something“shrimpy” be “jumbo”?  Do you even need jumbo shrimp?  As a shrimp lover and a Realtor, I answer with an emphatic YES!

More to the point, I say that real estate is not far from being jumbo shrimp.  Hear me out…


Jumbo:  Berkshire Hathaway is now the largest real estate company in America according to industry analytics from REAL TRENDS.  Specifically, we’ve transacted more business than any other firm in the USA:  346,629 transactions in 2018.  Considering that our closest competitor is the real estate conglomerate NRT (Coldwell Banker, Sotheby’s, Corcoran and others) that’s saying a lot.

Scale Matters:
  • Around 50% of buyers find their home on the Internet
  • Locally, nationally, and internationally recognized and trusted branding is critical.  Ubiquity is the name of the real estate game.
  • Building, maintaining, growing, and delivering that branded message is expensive so spreading that investment over a larger pool minimizes the expense.
Reach:
  • Delivering clients’ listings to the largest audience possible is critical to successfully selling clients’ properties.
  • Being able to reach the far corners of the world is no longer optional. Today’s buyers are not necessarily local.  They come from other regions, countries and continents.
  • Offering real time language and currency translation are mandatory and offering world-class service is expected.  You can’t do that unless you’re big.

Shrimp:  There is where I come into the picture.  I’m the smallest link in the global real estate supply chain but arguably the most important one.

  • I know the idiosyncrasies of the local marketplace.
  • I know the inventory, what homes are on the market and what price constitutes a good buy or a bad one.
  • I work hand-in-hand with sellers and buyers to put together an agreement.  I work tirelessly to make sure both sides of the transaction have the information they need and that they understand the terms and conditions of the sale/purchase.   
  • After the transaction is complete, I continue working with clients answering questions from nervous first time buyers, and helping sellers and buyers find support services and tradespeople they can trust.
  • I help them adjust to their new home and the community.


Conclusions: 
Without the shrimp you can’t have jumbo shrimp.  Without a Realtor you selling real estate in today’s market is very tough, no matter how big you are.

Without a jumbo-brand, all you’ve got is a “shrimpy” Realtor. But if you’ve got at jumbo-brand and a great team of Realtors, well then you’ve got the top selling brand in the USA!  Thank you Berkshire Hathaway Home Services!

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​Having the backing of an internationally recognized and trusted “jumbo” brand allows me to give my clients more of the services they need.  Let me help you— give me a call (708) 488-9280 or email me at: KCrowell@KoenigRubloff.com and let’s talk about your real estate needs over a little shrimp cocktail!
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    Kevin C. Crowell:  #Determined! ​

    For over 25 years I worked at the company I built, successfully selling high-tech products in Japan, the world’s most demanding market. My work there required a: close attention to detail, superior customer service, exacting quality, and continuous improvement. 
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    Working in Japan taught me the importance of target marketing and the value of product differentiation which is essential for standing out in a crowded marketplace.

    To build a thriving business I developed lasting relationships with my clients.  I listened to them.  I asked questions until I could negotiate and effectively communicate their needs to their business partners in a way that would be understood and ultimately accepted. ​

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Buying or selling real estate is usually preceded by a life change.
Because your home is your largest physical asset, selling or buying will be one of the largest, most important, and most emotional, decisions you'll ever make!  I have a good combination of soft and hard skills to help you on your way.

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Telephone

+1 (708) 488-9280

Email

KCrowell@BHHSChicago.com