In my last post I spoke about the difference between a house and a home. It’s more than mere semantics: a house is a pile of lumber on a lot, a home is a place that contains all the emotions, experiences, hopes, and desires that we as humans carry with us.
In my short tenure as a real estate broker I’ve noticed that most buyers say they want to buy a house but what they really want is a home. At the same time, sellers are determined to sell their house and always have mixed feelings about selling their home.
I’ve also noticed that there are a lot of houses on the market but very few homes.
At you with me? This distinction is important because it strikes to the heart of the product that you want to sell or buy.
If you want to sell your house but potential buyers want to buy a home, you’re not meeting your target market’s primary objective.
If you’re a buyer trying to decide between competing properties, do you have all the information you need to determine if one property will be a good home for you and your family?
Marketing a product requires that sellers differentiate what they have to sell from all the other products available to purchase. Successful products stand out because they meet their target market’s needs.
In other words, if you’re selling a house and buyers want to buy a home something’s wrong.
How do you differentiate your house from all the other houses on the market? Sell your home!
Contact me if you want to learn how to buy or sell a home.
Kevin C. Crowell: #Determined!
For over 25 years I worked at the company I built, successfully selling high-tech products in Japan, the world’s most demanding market. My work there required a: close attention to detail, superior customer service, exacting quality, and continuous improvement.